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Grolsch/Indabar Pop Up

December 6, 2010

The skyline of Camps Bay, the country’s most photographed beach strip, was last night (11th November 2010) enhanced by the exclusive launch of Design Indabar, in collaboration with Grolsch, the premium Dutch beer.

Design directed by Piers Mansfield following fly-pitcher’s own secretive pop up bar concept launched the previous year in their Woodstock warehouse/studio, Piers was aproached by Ravi Naidoos office, Interactive Africa to concept and oversea production.

Innovated by Design Indaba through Ravi Naidoo, the result is part bar/ part art installation and embodies the spontaneity and creativity of both brands. Set at the foot of Lions Head and overlooking a sweeping view of the 12 Apostles and the ocean, this was an ideal backdrop to introduce the creative community to Design Indabar.

Design Indabar was built to celebrate the creative spirit of South Africa by encapsulating the world renowned annual Design Indaba held in February for the last 16 years, into a portable pop-up bar that will extend the world of design and creativity to the many beautiful corners of the country.

Designer Piers Mansfield-Scaddan- fly pitcher design (left), Mashinka Fourie – Marketing Manager: Grolsch(center) and Ashish Sewgoolam – Assistant Brand Manager: Grolsch(right).

Nicola Polmans of fly-pitcher interiors, is flanked by Ed and Tamara Sutra.

Ravi Naidoo (right) and friends.

Awesome entertainment in front of the 12 Apostles butresses to Table Mountain on the Camps Bay side of Cape Town.

“Design Indabar allows us to make creativity accessible in unconventional and inspiring locations, with an ice cold Grolsch always on hand.” say Mashinka.

For Grolsch, the Design Indabar provided a perfect fit to the brand’s true character and independent, creative spirit, embodied in the iconic design of the bottle, and has successfully solidified the partnership between Design Indaba and Grolsch.

“We are privileged to provide such a bespoke and unique platform to showcase the inspiration of some of South Africa’s best charismatic mavericks,” added Mashinka.

 

Two standard shipping containers have been transformed into a state of the art mobile bar and art gallery. What to the naked eye initially appears to be closed non-descript containers, is in fact revealed through specially designed hydraulics, to be a bespoke bar with minimalistic interior showcasing the beautiful surrounds. “The interior is fitted with carefully designed elements that include a bespoke mosaic wall designed by Bisazza from Milan, subtly showcasing the Grolsch Mark Icon; a bespoke Grolsch bar, and a glass chandelier as a centre piece made of pressed Swingtop bottles,” described Ravi. “Pushing the boundaries of the pop up bar concept, we designed a hydraulic staircase that unfolds, and leads to a riveting roof-top view of the ocean.” The Design Indabar is self contained, fitted with its own generator enabling it to be set up in unique locations across the country.

No Design Indabar would be complete without an accompanying space to showcase South Africa’s creative talent. The adjacent container is a gallery, which for the launch, showcased the work of five top South Africa designers who were commissioned by Grolsch to create inspiring glass chandeliers, each made with elements of the iconic Grolsch Swingtop bottle. These designs were on display to the audience of select guests and media, and will also be on display at the 2011 Design Indaba where the most popular chandelier will be selected and featured in top bars around the world. “We are very proud to provide a platform to export South African creative and design talent to the rest of the world for Grolsch drinkers to experience.” said Mashinka. “The chandeliers are a perfect expression of the creativity, artistry and craftsmanship that Grolsch represents – with the iconic Grolsch Swingtop bottle as the core inspiration.”s

 

The Design Indabar was designed to showcase South Africa’s creative talent in locations that are equally inspiring. This was achieved with the Grolsch bar framed against a glorious backdrop showcasing a line up of select charismatic mavericks who shared their inspiration at the event, including the country’s leading blogger Khaya Dlanga; Nando’s pioneer, Robbie Brozin, Danny K , Heath Nash, and Hanneli Rupert to mention a few. Renowned Capetonian Nik Rabinowitz entertained guests throughout and the one-man-band Dave Furgeson provided the perfect tone for the intimate evening. The evening was relaxed and unfussy – true Pecha Kucha style! Pecha Kucha, meaning ‘chit-chat’ came about in a Tokyo bar several years ago, and allows each speaker to capture some inspiration in the tight framework of ‘20 slides by 20 seconds’. Pecha Kucha is always delivered in a setting with a beer-in-hand, and an ice cold Grolsch Swingtop made the perfect accompaniment for guests to absorb the inspirational talks.

 

Keep a look out on Twitter for where the next Design Indabar will pop up.

https://twitter.com/grolschza

https://twitter.com/designindaba

 

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